TED recently released it's Top 10 list of ads worth spreading - evidence that the success of an ad is no longer defined so much by its likelihood to make you purchase a product or consider a service, but by its talkability.
Which begs the question: what are the rules for making a viral video or ad?
First of all I would argue that the goal should never be to make a viral video, because something can't be viral until it is, in fact, viral.
Second, if you're following the rules, you're doing what has been done before and ultimately being boring. If you create an ad or video that follows some pre-set formula, I can almost guarantee no one will pay attention to it, much less share it.
There is no one theme among these 10 videos that proves there are rules around viral ad success, other than they're all based off a cool/compelling idea.
Bottom line? Focus not on getting shared, but on creating something worth sharing.
Here is one of the videos that made TED's Top 10 list.
No comments:
Post a Comment