Recently there have been a lot of really great articles on Return on Investment in Social Media Marketing. As the industry grows, market researchers are finding that investing in Social Media is paying off big for businesses. What used to be an experimental marketing technique has now become a highly valuable marketing channel for organizations of all shapes and sizes.
- Marketing to your Facebook Fans can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%. (http://bit.ly/jFPyDW)
- A Facebook Fan is worth 20 visits to your website per year (http://bit.ly/jk0sQh)
- 62% of people that Like a page would buy from it, 20% conversion rate of shares to sales (http://bit.ly/iHwVMO)
